{"id":7848,"date":"2012-02-24T13:29:50","date_gmt":"2012-02-24T13:29:50","guid":{"rendered":"http:\/\/www.matthew-j-smith.com\/?p=7848"},"modified":"2019-01-28T02:04:43","modified_gmt":"2019-01-28T02:04:43","slug":"what-cmos-can-learn-from-successful-b2b-content-marketers","status":"publish","type":"post","link":"https:\/\/www.matthew-j-smith.com\/?p=7848","title":{"rendered":"What CMOs Can Learn From Successful B2B Content Marketers"},"content":{"rendered":"<p>A recently released study titled <strong>B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends<\/strong> reports that nine of ten B2B marketers have made content marketing part of their demand generation strategy.\u00a0 The study was completed by MarketingProfs and provides a great deal of insight into the current and future state of the B2B marketing practice.<\/p>\n<h2><strong>Habits of Highly Successful B2B Content Marketers<\/strong><\/h2>\n<p>The authors of the survey, Joe Pulizzi of the Content Marketing Institute and Ann Handley of MarketingProfs, took a closer look at respondents who claim their content marketing results are either \u201ceffective\u201d or \u201chighly effective\u201d. \u00a0\u00a0They identified <em>the following common best practices<\/em> among this elite group of marketers and also discussed the findings in this recent blog post of <a href=\"http:\/\/www.marketingprofs.com\/short-articles\/2500\/three-ways-to-augment-the-effectiveness-of-your-b2b-content-marketing#ixzz1nEnCfJ7x\">content marketing effectiveness<\/a>.<\/p>\n<h2><strong>How to Improve Results Content Marketing Results (from<\/strong> <strong>CMI and Marketing Profs)<br \/>\n<\/strong><\/h2>\n<h3><strong>Spend More Money<\/strong><\/h3>\n<p>Best-in-class marketers invest 31% of their budgets in content marketing whereas the least effective are allocating only18%<\/p>\n<h3><strong>Align Content with the Buying Cycle<\/strong><\/h3>\n<p>The most effective content marketers are more likely to segment their content based on the buying cycle (45% of best in class compared to 29% of \u201claggards\u201d).<\/p>\n<h3><strong>Involve the C-suite<\/strong><\/h3>\n<p>Successful content marketers are also less likely to lack executive buy-in (8% of best in class versus 17% of laggards).<\/p>\n<p>Benchmarking your content marketing program to best in class results such as these is a great way to identify areas for improving your results.\u00a0 Even if you\u2019re new to content marketing, studying other programs will help you develop a model for your own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recently released study titled B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends reports that nine of ten B2B marketers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7848"}],"collection":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7848"}],"version-history":[{"count":2,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7848\/revisions"}],"predecessor-version":[{"id":8168,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7848\/revisions\/8168"}],"wp:attachment":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}