{"id":7964,"date":"2011-06-22T16:19:14","date_gmt":"2011-06-22T16:19:14","guid":{"rendered":"http:\/\/www.matthew-j-smith.com\/?p=7964"},"modified":"2023-09-05T02:04:46","modified_gmt":"2023-09-05T02:04:46","slug":"cmos-are-you-following-the-content-rules","status":"publish","type":"post","link":"https:\/\/www.matthew-j-smith.com\/?p=7964","title":{"rendered":"CMO\u2019S, Are You Following the Content Rules?"},"content":{"rendered":"

On a recent cross country flight I had the good fortune to bring along my copy of Content Rules<\/a>, co-authored by Ann Handley and C.C. Chapman and part of the New Rules of Social Media series<\/a>.\u00a0\u00a0 My marketing IQ jumped noticeably with this book! \u00a0I felt like a content-marketing ninja by the time I reached the final page \u2013 a convenient 12-point Content Checklist (see below).<\/p>\n

\"\"<\/a>I give this resource treasure 14 Post-It Flags<\/strong>, definitely one of my top scores!<\/p>\n

At 3FORWARD we work with a lot of companies on marketing automation projects, primarily helping them design, launch and fine-tune their lead lifecycle management programs. \u00a0Once launched, they discover we weren\u2019t kidding when we warned them that creating the content would become their toughest challenge.<\/p>\n

Fortunately Content Rules<\/em> explains better than anything we\u2019ve found the best approach to creating, publishing and sharing customized, value-add materials.\u00a0\u00a0 The subtitle of the book is \u201cHow To Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) that Engage Customers and Ignite Your Business<\/em>.\u201d\u00a0\u00a0 What more could you ask for?<\/p>\n

Here are some of my favorite takeaways:<\/p>\n

The 18 words and phrases that should be banned \u201cfrom everywhere.\u201d<\/strong> This includes overused, meaningless gems such as leverage, synergy, drill down, 30,000 feet, and almost any word that ends in -ize.<\/em>David Meerman Scott calls this stuff Gobbledygook and he and Hubspot actually have a website that will\u00a0analyze content<\/a> and crank out a Gobbledygook rating!\u00a0 Try it out \u2013 you\u2019ll become addicted!<\/p>\n

Feeding the Content Food Chain.<\/strong> Thirteen recommendations, tips and examples on how to get the most out of single, original piece of content.\u00a0\u00a0 Think of it like Food Network<\/em> advice for leftover Thanksgiving Turkey \u2013 but for a blog post instead.<\/p>\n

Twenty-five ideas for What Do I Talk About When There\u2019s Nothing To Say.<\/strong> Enough said.<\/p>\n

Nine Steps to Creating an eBook or White Paper That People Will Read<\/strong>.\u00a0 Number one rule: \u201cShare or solve, don\u2019t shil<\/em>l!\u201d <\/em>Few of us have tested-out of this one, but for those who have there\u2019s eight more rules and recommendations to master.<\/p>\n

A chapter just for B2B companies.<\/strong> Selfishly, that is who 3FORWARD works with and blogs for, so we mention this section specifically.\u00a0 It\u2019s one of the better explanations we\u2019ve seen of why the old rules of marketing must be trashed and this new approach fully embraced.<\/p>\n

Content That Converts: Success Stories (with Ideas You Can Steal!) <\/strong>– that last part is the authors statement, not ours, so take them up on it.\u00a0 We\u2019ve lifted a half-dozen gems from this section already ourselves and love the results.<\/p>\n

\"\"<\/a>Finally, that 12-Point Content Checklist. <\/strong>It\u2019s the perfectlaunching pad for your own efforts.\u00a0 The authors graciously include a downloadable PDF of the checklist<\/a> \u2013 give it a look.\u00a0 I\u2019m sure they would be glad to share!<\/p>\n

If you are a CMO or marketing exec Pick up Content Rules<\/a>\u00a0today and take it on your next flight!\u00a0 (While you\u2019re at it, buy copies for your CEO and the Chief Sales Officer\u2026)<\/p>\n","protected":false},"excerpt":{"rendered":"

On a recent cross country flight I had the good fortune to bring along my copy of Content Rules, co-authored […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7964"}],"collection":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7964"}],"version-history":[{"count":3,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7964\/revisions"}],"predecessor-version":[{"id":8959,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=\/wp\/v2\/posts\/7964\/revisions\/8959"}],"wp:attachment":[{"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matthew-j-smith.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}