About Me | Connect

Sales Transformation, Growth Leadership, Team Builder

Matthew SmithHelping companies benefit from advanced and transformative technologies has been Matt’s career mission.  Continuing that theme, at Cognizant he is global leader for Experience AI, a specialized practice enabling brands to better serve their customers through uniquely personalized and contextual natural language applications. This industry recognized team provides a breadth of services to help clients develop a Customer First conversational strategy, operationalize and scale their solutions and ensure the privacy, security and trust of their customers.  Solutions include virtual assistants, chatbots, intelligent messaging and voice enabled devices and IoT products.

Career History

Matt has worked in technology and IT services for more than 30 years. Prior to his current role, he helped launch the Intelligent Automation practice in 2014 within Cognizant Digital Operations.  Later, in 2016 he started the Conversational AI practice, now part of Cognizant AI.  Previously, he launched and operated two professional services agencies.  In 2007 starting 3FORWARD, a company providing sales optimization and managed lead generation for IT services and BPO companies.  Later (in 2012) co-founding Virtual Operations, a company providing RPA (robotic process automation) advisory, deployments and software for BPOs and enterprise clients.  Roles preceding his startup ventures included alliance sales VP with BancTec, enterprise sales AVP at CompuCom, and client executive with Vanstar/TRW and NYNEX Business Centers.

Industry Roles

I have served on the leadership board of the International Association of Outsourcing Professionals for both the Tools and Technology chapter and the Robotic Process Automation chapter (the latter I have helped launch). I have been a member of the Marketing Automation Software Advisory Board, founder / co-chair of Dallas Social Media Breakfast and past chair of the Outsourcing Institute’s Road Show Series.

Leisure Time

When unplugged from the work world I spend every minute possible with my family. Our life is as fast-paced as everyone’s these days, but in our free time we play golf, squeeze in road trips to fun places near and far, hang out by the pool on hot days and watch our favorite shows together in the evenings.  My other loves are smoking BBQ, cold beer and college football. Stop by on a Saturday in the fall and I’m likely hanging out with my dad and cheering on the Florida State Seminoles.

Thanks for visiting.  I hope you get some value from the site, or at least crack a smile here and there!